Content Marketing Manager
Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.
A renewable energy revolution is beginning to blossom into the world’s largest industrial transformation since the personal computer. The aging and vulnerable electrical grid is rapidly being supplemented by rooftop solar and rechargeable batteries. That evolution is about to explode as drivers flock to EVs and fuel those cars with electricity from home, spiking demand for sustainable, reliable, and affordable electricity.
Sunrun is in the driver’s seat to lead this energy revolution as America’s leading residential solar and renewable energy provider. The company’s leadership team embraces a fast-paced, entrepreneurial mindset to seize this unique opportunity in history and position Sunrun as an aspirational, beloved technology consumer brand for a faster, cleaner, safer, easier, more efficient home of the future.
As the Content Marketing Manager, you will be at the forefront of this new vision by developing and leading breakthrough brand communications and strategic creative content that build awareness, foster loyalty, drive conversion, and expand our brand footprint with our target audience. Your content will drive Sunrun brand affinity and ultimately help consumers understand more about clean energy, solar, Sunrun’s product offerings, and answer key questions they have along the customer journey. You will work closely across the marketing organization to design the content strategy, be hands-on in writing and developing assets, and align brand positioning, content, and marketing calendar to deploy meaningful communications.
The marketing team primarily works remotely, so this position can be located anywhere within the United States. Some travel will be required for in-person meetings and production initiatives. At Sunrun, we are passionately committed to our mission. We also nurture a collaborative and inclusive culture that welcomes diverse backgrounds and perspectives. The company provides generous compensation and benefits, including medical plans, 401k match, stock purchase plan, maternity and paternity leave, employee discounts, flexible schedules, flexible vacation, and much more.
The energy revolution is well underway. And our planet needs it now more than ever. Join us in the journey as we lead a crucial movement toward a planet run by the sun.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Support and elevate overarching content strategy for the brand
Collaborate with channel leads on content strategy and asset needs across organic and paid social, email, website, brand communications, product, and more
Leverage consumer insights to shape content strategy and messaging
Support development and deployment of brand campaigns, calendar, and content
Identify, develop, and execute content campaigns with influencers, thought leaders, and brand partners
Lead and oversee content development in collaboration with creative teams across design, video, and UX
Develop cause marketing initiatives, including a cause platform and partnerships that help reinforce and communicate our ESG vision
Coordinate Spanish-language marketing partners and campaigns (ability to speak Spanish is not required)
REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)
Creative intuition to lead and develop content & ideas that spark engagement
Executional excellence in developing breakthrough consumer messaging
Exceptional copywriting and storyboarding skills with ability to tailor approach to specific platforms and audiences
Strong understanding of social media dynamics and content-driven SEO
Experience in consumer communications across multiple brands & industries
Track record of distilling complex dynamics into simple brand communications
Ability to drive effective project management across multiple initiatives
Bias for action, speed, and agility
Entrepreneurial drive, used to working in a fast-paced environment
Superior leadership leading and influencing cross functional teams
Passion for learning and development to evolve and acquire new skills
Strong analytical skills, financial acumen, and budget management
Excellent presentation and influence skills with senior management
Nice to have:
Hands-on experience working in website content management systems
Video editing and/or graphic design skills
Minimum 5 years experience
Ability to thrive in a remote work environment
**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to acts, such as The Equal Pay Transparency Act. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation listed below. Similar positions located outside of these locations will not necessarily receive the same compensation. Please speak with your recruiter to learn more.**
The starting salary for this opportunity ranges from $104,539-$130,647
Other rewards may include annual bonus eligibility, which is based on company and individual performance, short and long term incentives, and program-specific awards. Sunrun provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). A candidate’s salary history will not be used in compensation decisions.
Recruiter:Amanda Frock (firstname.lastname@example.org)
This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role. It is not designed to be a comprehensive inventory of all essential duties and qualifications. If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at email@example.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences will help us create a planet run by the sun for everyone. We are committed to equal employment opportunities without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, pregnancy or any other basis protected by law. We also consider qualified applicants with criminal convictions, consistent with applicable federal, state and local law.
Sunrun (NASDAQ: RUN) is the number one residential solar provider in the country. At Sunrun, we believe America’s energy future starts at home. As the energy provider of choice, we integrate solar, home battery storage, and electrification into a smart solution for individuals to power their homes, cars, and communities. Join us in our mission to create a planet run by the sun!
Perks & Benefits
- Medical/Dental/Vision Insurance
- Life Insurance
- Disability Insurance
- 401k Plan
- Stock Purchase Plan
- Paid Vacations/Holidays
- Paid Baby Bonding Leave
- Employee Discounts
- Anniversary Equity Award (based on qualifications)
- PowerU - 100% Funded Education Programs
A Commitment to Candidate Experience
At Sunrun our fiercely passionate workforce is our greatest asset and help power our mission to create a planet run by the sun. We strive to have the best in class experience for our candidates. If you had a great experience or you feel there is room for improvement, please reach out to our Director of Talent Acquisition, Kelly Wittman, to share your feedback.
Accommodation for Disabilities
If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at firstname.lastname@example.org.
- Sr. Staff Technical Product Manager, Supply Chain and Finance Ops Technology California,
- Energy Consultant Direct Sales Cherry Hill, New Jersey
- Energy Consultant Direct Sales Chicago, Illinois