Director, Go-to-Market Strategy

At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

Who We Are

We’re on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.

As a leader at Sunrun, you’ll bring our leadership principles to life by creating the experience, leading by example, and communicating well & often.  You’ll lead by example to integrate AI tools into your daily routines and champion the responsible adoption of AI. Empower your team to explore these tools and build AI skills to improve efficiency and decision quality in their work. You’ll keep score to drive results, develop people to help them grow, and build a deliberate safety-focused culture where our values shine: We Love People, We Love to Create, and We Love to Run. Most importantly, you’ll attract and retain top talent to help Sunrun build the best team on the planet. Together, we run.

The Senior Director of Go-to-Market Strategy will play a critical leadership role in identifying, shaping, and scaling the most impactful product-market opportunities across our energy platform. This leader will analyze market dynamics and translate insights into clear strategies that maximize value for customers, the grid, and the business.

This role sits at the intersection of product, market strategy, operations, and energy systems. You will connect the dots across the organization spanning financing, sales, operations, hardware, grid services, and customer experience to ensure our offerings are designed and deployed in ways that deliver exceptional product-market fit.

Key Responsibilities

• Identify and define high-value market opportunities across residential solar, storage, and grid services.

• Analyze regulatory, grid, and customer dynamics to determine where our products deliver the greatest value.

• Develop strategies that optimize the intersection of customer economics, grid value, and company performance.

• Connect insights across the business including: Sales and channel strategy, financing and pricing models, hardware configurations (solar + storage + energy services), Operations and installation efficiency, grid services and utility partnerships and customer experience and lifecycle value

• Align cross-functional teams around the most effective product configurations and market approaches.

• Serve as a strategic feedback loop between the market and internal product teams.

• Inform product development, roadmap prioritization, and resource allocation based on market insights.

• Identify opportunities for new offerings, bundles, or business models.

• Design and test new go-to-market approaches for emerging products and services.

• Pilot new market strategies and scale successful models across regions.

• Ensure offerings are deployed effectively through the organization.

• Lead and develop a team of highly skilled individuals 

• Foster strong cross-functional partnerships across Product, Grid Services, Sales, Finance, and Operations.

• Drive alignment and decision-making across complex organizational environments.

Qualifications

• 10+ years of experience in strategy, product, energy markets, or go-to-market leadership

• Experience in solar, energy storage, utilities, grid services, or energy technology

• Proven ability to lead complex cross-functional initiatives

• Experience leading a team 

• Strategic market analysis

• Systems thinking across complex businesses

• Product-market fit development

• Executive communication and influence

• Operating effectively in ambiguity

• Data-driven decision making

Recruiter:

Please note that the compensation information is made in good faith for this position only.  It assumes that the successful candidate will be located in markets within the United States that warrant the compensation.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind.  We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun