Content Marketing Specialist

Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.

Overview

A renewable energy revolution is blossoming into the world’s largest industrial transformation since the personal computer. The aging and vulnerable electrical grid is rapidly being supplemented by rooftop solar and home battery storage.  This movement is being fueled by the explosive growth of electric vehicles that can be powered with electricity from home, rising energy prices, and the growing demand for sustainable energy electricity.

As the #1 home solar & battery storage company in America, Sunrun is in the driver’s seat to lead this energy revolution. The company’s leadership team embraces a fast-paced, entrepreneurial mindset to seize this unique opportunity in history and position Sunrun as an aspirational, clean energy lifestyle brand, with the goal of making the home of the future more affordable, cleaner, and efficient.

As a Content Marketing Specialist, you will be at the forefront of this new vision by developing breakthrough brand & customer communications and strategic creative content that build awareness, foster loyalty, drive conversion, and expand our brand footprint. The content you create will help customers understand more about the benefits and process to go solar, Sunrun’s product offerings, and answer key questions they have along the customer journey. You will work closely across the marketing organization to plan, write, design and deploy assets to our customers.

This position is in-person at our Lehi, Utah headquarters.  Some travel will be required for internal meetings and production initiatives. At Sunrun, we are passionately committed to our mission to connect people to the cleanest energy on earth.  We also nurture a collaborative and inclusive culture that welcomes diverse backgrounds and perspectives.  The company provides generous compensation and benefits, including medical plans, 401k match, stock purchase plan, maternity and paternity leave, employee discounts, flexible schedules, flexible vacation, and much more.  

The energy revolution is underway and our planet needs it now more than ever.  Join us in the journey to create a future where life runs on clean energy.

Responsibilities

• Improve the overall customer experience through enhanced content delivered at key points along the customer journey 

• Create engaging and high-quality content to deploy through the Marketing Automation team

• Monitor KPIs to track and measure the success of content marketing efforts

• Work with key internal stakeholders to ensure smooth content delivery 

• Support and elevate overarching content strategy for the brand

• Collaborate with channel and CX leaders to develop content strategy and asset needs across organic and paid social, email, website, brand communications, product, and more

• Leverage consumer insights to shape content strategy and messaging

• Support development and deployment of brand campaigns, calendar, and content

• Lead content development in collaboration with creative teams across design, video, and UX 

• Coordinate Spanish-language marketing partners and campaigns (ability to speak Spanish is not required)

Requirements

• Bachelor’s degree

• Minimum 2 years experience

• Creative intuition to lead and develop content & ideas that spark engagement

• Executional excellence in developing breakthrough consumer messaging

• Excellent copywriting skills with ability to tailor approach to specific platforms and audiences

• Experience in consumer communications across multiple brands & industries

• Track record of distilling complex dynamics into simple brand communications

• Ability to drive effective project management across multiple initiatives

• Bias for action, speed, and agility

• Entrepreneurial drive, used to working in a fast-paced environment

• Experience leading and influencing cross-functional teams

• Passion for learning and development to evolve and acquire new skills 

• Excellent presentation and influence skills with senior management

• Ability to thrive in a cross-functional role

• Ability to travel approximately 10-20% of the time

• Nice to have: 

  • Graphic design and/or video editing skills (e.g., Figma, Adobe Illustrator)

  • Hands-on experience working in website content management systems

  • Experience working in Salesforce Marketing Cloud

Recruiter:

This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role.  It is not designed to be a comprehensive inventory of all essential duties and qualifications. If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at candidateaccomodations@sunrun.com.