Content Marketing Manager, B2B

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

About the Role

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life.

We are looking for a highly skilled, dynamic, and exceptionally strong strategist and writer to join us as a B2B Content Marketing Manager. In this role, you won’t just manage a high-level strategy from afar; you will be the chief storyteller, a custodian of our brand voice, and a hands-on creator for our business-to-business audiences.

In this role, we are looking for someone who understands the nuances of the energy industry and can help our New Homes and Real Estate teams thrive within it. You are a versatile, fast-moving thinker who can easily shift from working with commercial stakeholders to crafting high-converting B2B marketing collateral. As a key member of the Brand and Product team, you will own the end-to-end content lifecycle: from brainstorming and research to writing, self-editing, and cross-channel distribution, to turn B2B prospects into loyal partners.

Key Responsibilities 

• Collaborative B2B Strategy: Partner closely with leaders of our B2B sales channels to understand key partner pain points, industry themes, and high-impact storytelling opportunities.

• Narrative & Campaign Development: Develop a comprehensive B2B content strategy that connects Sunrun’s products, services, and positive homeowner outcomes into clear, persuasive narratives tailored for key audiences (such as Builders and Real Estate Developers).

• Multi-Format Content Creation: Personally write, and oversee the development of, high-quality B2B content across a variety of formats, including video scripts, web pages, high-stakes pitch decks, customer success stories, and thought-leadership pieces.

• Cross-Functional Production: Collaborate closely with internal design and video production teams to guide creative assets from initial copy draft to polished, final delivery.

• Performance Analysis: Track, measure, and analyze the performance of published B2B content, using data-driven insights to constantly refine our ongoing content and distribution strategy.

• Specialized Initiative Management: Manage and execute additional specialized content areas and campaigns based on evolving company initiatives, policy changes, and market opportunities.

What You Bring

• 3+ years of professional writing experience in a content marketing, copywriting, journalism, or agency role.

• Technical acumen & curiosity: You possess a strong technical aptitude and the ability to quickly grasp complex concepts, whether it’s solar technology, battery storage systems, home energy management, or changing utility regulations, and translate them into clear, compelling benefits for B2B partners.

• B2B content expertise with a proven track record of full-funnel content creation. You have a diverse portfolio displaying range, from high-stakes B2B pitch decks and thought-leadership pieces to conversion-focused web copy and customer success stories.

• Commercial mindset: Experience tying content to growth metrics. You understand how B2B content serves a broader sales cycle and have experience supporting KPIs tied to lead generation, pipeline acceleration, or revenue.

• Project management skills: Experience managing a calendar, coordinating with cross-functional stakeholders (Sales, Product, Brand), and keeping complex content pipelines on schedule.

• Tech & AI literacy: Comfortable using CMS platforms and leveraging modern AI productivity tools to accelerate your research and outlining workflow without sacrificing the original, human quality of the final copy.

• Industry experience a plus: Prior experience writing for or working within the construction, real estate, or home building industries is highly valued.

Why This Role Matters

Content at Sunrun is not about filling a content calendar or chasing empty page views; it is a core engine for our business growth. In this role, your words will directly influence how our key B2B partners, including home builders, real estate developers, and commercial stakeholders, understand the value of residential solar and storage.

By producing sharp, high-credibility, and engaging content, you will play a critical role in unlocking new B2B acquisition channels, accelerating partner conversion, highlighting product innovation, and directly driving revenue. You will turn complex, technical, and regulatory solar concepts into compelling narratives that captivate corporate decision-makers, giving our brand a distinctive, authoritative voice in a crowded landscape.

Recruiter:

Please note that the compensation information is made in good faith for this position only.  It assumes that the successful candidate will be located in markets within the United States that warrant the compensation.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind.  We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun