Marketing Manager

Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.

As a Sr Marketing Manager at SnapNrack, you will play a key role in driving customer engagement and satisfaction across the product life cycle. You will be responsible for developing and executing strategies that enhance the customer experience, from product purchase to ongoing relationship management. You will work closely with cross-functional teams to ensure product messaging and marketing initiatives align with customer needs and drive business growth.

Responsibilities

• Collaborate with the Manager, Marketing and Training and the product team to define and execute product marketing strategies that support growth and customer engagement.

• Manage the positioning and messaging for SnapNrack’s products, ensuring they resonate with target audiences and differentiate us in the marketplace.

• Create impactful marketing collateral, including product presentations, website content, and case studies that support sales and customer engagement.

• Analyze customer feedback and market data to identify opportunities for product and messaging improvements.

• Conduct market research and competitive analysis to stay ahead of trends, identify opportunities, and inform product development.

• Work with operations to plan and execute product launches, creating marketing campaigns that generate excitement and drive customer interest.

• Track key performance metrics to assess the effectiveness of marketing initiatives and optimize campaigns for better results.

• Partner with cross-functional teams (sales, product, operations) to ensure product-related initiatives are aligned and executed effectively.

• Assess the cost-effectiveness and ROI of marketing campaigns to ensure resources are being used efficiently.

• Work closely with other team members to coordinate all SnapNrack events, while continually enhancing and driving innovative marketing strategies to elevate the impact and reach of these events. 

Qualifications 

• Bachelor’s degree in Marketing, Business, or related field.

• 7+ years of experience in product marketing or related disciplines, with a proven track record of driving successful marketing programs.

• Strong understanding of product marketing principles, positioning, and messaging.

• Experience creating and executing marketing strategies from start to finish.

• Ability to analyze data, customer feedback, and market trends to inform marketing decisions.

• Strong communication skills, with the ability to work cross-functionally and present ideas clearly.

• Highly adaptable in a fast-paced environment and able to prioritize tasks effectively.

• Proficient in project management, able to work independently and drive results while collaborating with others.

Recruiter:

Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to acts, such as The Equal Pay Transparency Act. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation listed. Candidates in locations outside this local area may have a different  starting salary range for this opportunity which may be higher or lower.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Sunrun provides a variety of benefits to employees, including health insurance coverage, a wellbeing program, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Other rewards may include annual bonus eligibility, based on both company and individual performance, as well as short- and long-term incentives and program-specific awards. Compensation decisions will not be based on a candidate's salary history. Please note: Employee benefits do not apply to our Fusion and Street Sales roles, which are 100% commission-based, (1099-NEC) positions.

This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role.  It is not designed to be a comprehensive inventory of all essential duties and qualifications.  If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at candidateaccomodations@sunrun.com.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. We are committed to equal employment opportunities without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, pregnancy or any other basis protected by law. We also consider qualified applicants with criminal convictions, consistent with applicable federal, state and local law.